At Stracciari Digital+, the marketing division of Ford Stracciari in Bologna and Ferrara, I led a brand identity project, crafting a cohesive visual identity to reinforce connectivity. Tasked with originating the brand name, I ensured alignment with the marketing vision to strengthen Ford Stracciari's business ecosystem.

Through meticulous design exploration, every element resonated with the goal of fostering impactful connections. My strategic implementation amplified the brand presence in the digital realm, enhancing communication and engagement.